Sunday 18 August 2013

Changing Demand Pattern of Indian Food Processing Machines



Now a days, Customers of Food Processing Machinery Manufacturer are demanding products, which are of latest technology, and offer high processing capacity, meeting the tough international standards of hygiene & quality. which attracts an  extra cost, which the customers are willing to pay, only when he is provided a food processing Machinery, by the Food Processing Equipment Manufacturers provide cost benefit analysis, assures a return on investment & short pay-back periods for the latest food processing machines over the conventional food processing machinery. The sector is boosted really by the changing food habits and lifestyles, organized food retail and most important is urbanization. Increased income levels fuelled by GDP growth leading to rising middle class that is further fuelling consumerism are the key demand drivers for this sector. A notable change in consumption pattern in India, now the share and growth rates for Processed foods, fruits, vegetables,  processed meat and processed dairy products have soared higher compared to cereals & pulses, as compared to the earlier pattern. Such a shift implies a need to diversify the food production base to match the changing consumption preferences.
In developed countries, there is enhanced consumer awareness; manufacturers who realize their responsibility; and better policies for food processing products. Understanding of new technology and its impact on product quality & cost are well understood, In developing countries. However, often customer has to balance between food processing technology and cost of production, just due to financial considerations. This trend is changing due to increasing consumer demand for quality Processed Food Products and better regulations. The production capacity is high in developed countries, and farms are dedicated to producing fruit processing varieties, unlike in developing countries where the capacities are small and the produce is grown for local consumption & not necessarily for food processing.
Considering the geographic diversity and large distances of India, the food habits also vary from region to region. To address this, the Food Processing Machinery requirement also differs. Based on the needs of local people, customization and deployment of food processing machines is important. Moreover, consumers in India are cost-sensitive. New technologies for food processing and packaging are able to deliver noodles or chocolate or carbonated drinks at a lesser price. For this very region, packaged and processed food products are able to reach rural & lower market segments.

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